It's been a while since our last update but we wanted to wait until we had a lot to talk about. We've been working really hard and have made a lot of progress as well as learned some great lessons.
Here's some good news: both the Prismland prints and the sticker packs have ARRIVED! If your Kickstarter rewards package includes these items, you'll be receiving them soon!
We designed the whole sticker pack ourselves and decided to go with a manufacturer that both printed the stickers and assembled the packs. Needless to say, they look fantastic!
Now for some less good news. We've been making a ton of progress with the toy designs but have learned how difficult it can be to translate our vision to manufacturers. Initially, we had imagined a seamless process of turning the prototypes we had created for the Kickstarter campaign into a mass-producible product. Unfortunately, this hasn't been the case.
Our goal is to produce the highest quality toys possible and so we're being tremendously particular with how the PrismPals are going to look and feel. Specifically, we have been working to perfect the look of the features, the fabric choice, the level of stuffing, and the type of stitching. We've decided that the only acceptable course of action is to revise the factory prototypes until we are 100% satisfied. We won't ship a product that we're not proud of and in order to do that, we're going to be missing our Kickstarter deadlines.
To anyone who was expecting their toys in the next few weeks, we sincerely apologize and hope you forgive us. We really believe that this is the right thing to do and promise it'll be worth the wait. We are currently working on our fifth round of revisions and are doing everything we can to expedite the process including working with multiple manufacturers. Thank you to everyone for bearing with us through this challenge and we'll be sure to keep you in the loop.
Back to the good news! The packaging design is moving right along. We have finished the box designs for each character as well as the Play Set and will be ordering prototypes this week. The Hey! Prismland booklets are also well on their way to being fully written and illustrated. Lastly, we have selected our fulfillment service. A fulfillment service handles all the logistics involved with packaging and shipping, allowing us to spend more time on marketing and product development rather than building boxes and printing shipping labels.
Here's what's coming down the pipeline:
- Once the factory prototypes are approved and we give the green light, mass-production will begin immediately.
- Using those prototypes, we'll be able to take brand new marketing photos of the PrismPals.
- With the new photos we can build our web-store and start generating hype as we approach our launch date.
- As this phase of product development comes to an end, we can begin to shape our marketing and sales strategy. All suggestions are welcome!
Minor setbacks aside, the wheels remain in motion and we're getting more excited every day to bring the PrismPals to life!
Thanks for reading!
-Matt and Jess